![]() “This is a step in the right direction as Twitter shows its commitment to delivering an authentic, ‘digital pollution’ free environment for both marketers and users. “The fact that Twitter is taking steps to remove fake accounts is sending a message that they have become more vigilant about eliminating illegitimate activity on the platform,” said Yuval Ben-Itzhak, chief executive of Socialbakers, in a statement. It’s particularly problematic on Instagram, where influencers often chase large follower counts in hopes of making deals with brands to tout their products. By Malcolm Trapp / Over the weekend, Nicki Minaj called out billionaire tech mogul Elon Musk while simultaneously promoting Lil Uzi Vert’s new album. Her loony rant about her cousin’s friend’s cantaloupe cajones became the biggest. While fake followers, bots and spam inflate follower counts, they make it increasingly difficult for brands to know whether or not their ads are reaching real people. Minaj has 23 million Twitter followers (almost as many as me) and is hence a person of some influence. Twitter’s clean-up comes as social platforms face increasing pressure from advertisers to curb fraud. ![]() Justin Bieber, Lady Gaga, former President Barack Obama and Taylor Swift all lost upwards of two million followers post-purge, knocking each of their follower counts down by roughly 3%. While Katy Perry lost nearly three million - the most of any celebrity account - the drop only knocked her overall following down by 2.6%, and she still remains the most followed person on Twitter with a whopping 107 million followers. Other stars fared better despite losing even more followers. Nicki Minaj also lost more than one million of her followers due to the change.Ī number of other stars, including Ashley Tisdale, Ludacris, Charlie Sheen, Eminem, Queen Latifah, Kelly Roland and Tyra Banks, lost more than 5% of their following. Ashton Kutcher wasn’t far behind with a 5.9% decrease, losing more than one million of his followers. ![]() ![]() But Hollywood’s biggest names were not spared: rapper 50 Cent lost more than 650,000 followers, a 6.3% drop. Minaj has 23 million Twitter followers (almost as many as me) and is hence a person of some influence. ![]()
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